iwontcompromise

While doing a little research on fitness, I stumbled upon a very beautiful Ad with a powerful message. I couldn’t resist sparing few seconds to watch that video, and it was worth my time. It turned out to be an Ad by Penningtons, a known clothing brand in Canada which offer stylish ‘plus size’ clothing for all those of size 14 and above.

The description of the video was as given below:

Body confidence and self-acceptance are topics that have grown in popularity over recent years. Why? The fact of the matter is that our world is still filled with stigma, stereotypes and unrealistic expectations. It’s time to reclaim power from a society that thinks we should look or act a certain way based on our appearance. Instead of trying to change ourselves to fit an arbitrary standard, let’s change perceptions. As advocates for body diversity and size acceptance, we at Penningtons want to work with you to create a new convention: that beauty, strength, and confidence come in different sizes, shapes, and heights.

#iwontcompromise is a movement that celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise. No limits, no fears, no judgments, just pure enjoyment. When we hold ourselves back in fear of how we may be perceived, society misses out. Let them stare. Let them see what we can do. Let’s inspire them together.

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